Episode 11: Aaron Lowell Denton

Designing for Bands and Making a Living from Your Passion


Aaron Lowell Denton is a designer known for his music posters and album covers. Aaron went from making gig posters for his band to producing music posters for big bands like Tame Impala, Leon Bridges, and The National in just a couple of years. He has gained a reputation for creating beautifully abstract yet perfectly tailored posters. Aaron is self-taught; he built his design practice entirely out of his passions, making work that he would put on his walls. Aaron mixes a deep respect for the design history of the 1970’s with a love of color, texture, and print culture. 

In this conversation, we talk about:

  • how Aaron finds inspiration

  • how Aaron gets started with a poster (and why he is still terrified when he starts a brand new project)

  • why color is the most important thing to Aaron

  • why texture is such a central aspect of Aaron’s work

  • valuing your work and how Aaron prices projects according to risk


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